Brand management for PR and communication professionals

Brand management for PR and communication professionals

This one–day workshop will teach you the skills necessary to build your brand, the ins and outs of living your brand, and how to design a basic brand development plan to position your brand effectively. You will learn about key messaging as well as the basics of how public relations and reputation are directly linked to the sustainability of your brand.
Programme outline:
• What is a brand?
• What is reputation and why is this vital to a brand?
• Social media and brand reputation
• Corporate ...

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14 attendees (None invited)

Venue

PRISA
108 Bram Fischer Dr

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