Measurement and evaluation

Measurement and evaluation

Measuring the results of your communication goes beyond output; it’s about the impact of your communication efforts. In addition, measurement enables you to address your communication plans in real time, and implement risk mitigation strategies if necessary. Monitoring and evaluation is a critical step in determining the success of your internal and external communication efforts, and is the only way to report success to business.

Now an integral part of management reporting, the focus on ...

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